United Way aims for $2 million in 2014

About 130 people filled the Atrium of the County Administration Building in Midhurst last Friday to dine on hotdogs as the United Way Greater Simcoe County (UWGSC) announced its $2 million community fundraising goal.
Coinciding with the launch of the county’s employee United Way campaign (one of more than 200 workplace campaigns across the region), the United Way kicked off its fall fundraising initiative with a “Haute Dog” buffet. Guests paid $5 to help cover the expenses of the event.
“It’s been a hot day, but a fun day,” said Dale Biddell, United Way’s Interim CEO. “Our campaign kick-off event is about building momentum for the campaign to come and engaging the community. We appreciate the great turnout today and want to especially thank our event sponsors and our always-supportive host, the County of Simcoe.
“We raised a record high of $1.947 million last year, and we’re hoping to push it over the top this year – all to address our region’s most pressing social problems.”
Among those gathered were County of Simcoe Warden Cal Patterson, Deputy Warden Harry Hughes and Springwater Mayor Linda Collins. County Chief Administrative Officer Mark Aitken provided the welcoming address.
“United Way Greater Simcoe County and the County of Simcoe are natural partners in serving our residents’ needs, so it was a great opportunity for us to begin our employee campaign at the same time as the full community launch,” Aitken said after the event. “We have a tradition of success and growth in our internal United Way campaign – last year alone our staff involvement raised more than $94,000. Hopefully we can continue that growth and support here at the county, and see it expand to other corporations and workplaces across the area as well towards achieving the overall United Way goal of $2 million.”
Biddell also announced the renewal of the Honda of Canada Mfg. Leadership Challenge that provides a one-to-one match for new $1,000-plus donors during this year’s campaign. Existing leadership donors upping their gift by at least 10 per cent will see their increase doubled as well.
“This matching opportunity was such a great success in the last two years, Honda has come back to the table with a grant that offers as much as $70,000 in matching funds,” she added. “This allows donors to double their community impact without doubling their investment.”

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