Barrie’s TIFT welcomes new GM

Just in time for the opening of Barrie’s new downtown community theatre, one of its main tenants, Talk is Free Theatre (TIFT), has a new general manager.
Erika Rueter assumes the role Aug. 15. She comes to Barrie following four years as marketing and publicity manager at STAF in Toronto. Her background includes experience at numerous arts organizations leading and organizing marketing and publicity workshops.
She has a Bachelor of Music with Honours from Queen’s University and has extensive knowledge of the Canadian arts and entertainment scene, both as an administrator and a performer.
“I am thrilled to join the dynamic team at TIFT and to have the opportunity to contribute to such an exciting theatre company and its innovative artists who are creating new and electrifying works. I look forward to new challenges and helping TIFT as it continues to evolve,” says Rueter.
Her appointment follows an extensive search for a GM, says Arkady Spivak, TIFT artistic producer.
“Erika is one of those rare individuals who understands and cares deeply about grassroots theatre. She has developed an outstanding reputation and is truly one of the emerging stars of arts administration.”
Founded in 2003 by Spivak, TIFT has produced more than 50 shows, focusing mostly on new and/or neglected works. The company recently produced a rendition of Stephen Sondheim’s Assassins, and toured Serbia, England and Russia with The Tale of Ivan versus Ivan.
Its next production, planned for the downtown theatre, is Do You Turn Somersaults?, Nov. 17-26.

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